Where search is heading
AI Search Visibility (GEO)
AI tools are now a primary way people research and evaluate businesses. GEO makes sure yours is cited accurately — and chosen over competitors — when they do.
AI assistants are the new first page of search. Most brands aren't on it.
When someone asks ChatGPT, Perplexity, or Gemini about a product category, a service provider, or 'the best X for Y', the AI generates an answer and cites sources it deems authoritative. If your brand isn't in those citations — or worse, if an AI is surfacing outdated or inaccurate information about you — you're losing consideration before a prospect ever reaches your website. Generative Engine Optimization (GEO) is the practice of making sure AI systems find, understand, and accurately cite your business.
What's included
AI visibility audit
A systematic test of how your brand currently appears across ChatGPT, Perplexity, Google AI Overviews, and Gemini. What do they say? Do they cite you at all? Is the information accurate and current? How do you compare to competitors in AI-generated answers?
Entity & authority gap analysis
Mapping the structured data, citations, and content signals your site has against what the most-cited brands in your category possess. This reveals the specific gaps that explain why competitors get cited and you don't — yet.
Content restructuring for AI extraction
Rewriting or restructuring key pages so they have clear, answer-ready passages AI systems can confidently cite. Direct language, specific claims, logical heading hierarchies, and FAQ sections designed to be extractable without losing meaning.
Structured data & entity signals
Schema.org implementation, consistent brand entity signals across the web, and citation-building through Digital PR — the trust architecture that AI systems rely on to decide whose content to surface.
Ongoing AI citation monitoring
Monthly tracking of how frequently and how accurately your brand appears in AI-generated answers across major platforms, with strategy adjustments based on what's improving and what needs attention.
Is this the right fit?
Right for you if…
- ✓Your brand ranks in Google but barely appears — or appears inaccurately — in ChatGPT, Perplexity, or AI Overview answers
- ✓An AI tool is describing your business with outdated information, citing a competitor instead, or misrepresenting what you do
- ✓You're in a category where research-heavy buyers use AI to compare options before visiting any website (B2B, professional services, SaaS, healthcare)
- ✓Traditional SEO has plateaued and you want to extend visibility into AI answer surfaces where the next wave of discovery is happening
- ✓You're building brand authority and want a strategy designed for where search is heading, not where it's been
Probably not a fit if…
- ✗Businesses with no existing web presence or content — GEO builds on existing authority, it doesn't replace the need for a foundation
- ✗Anyone expecting GEO to replace traditional SEO — they share the same foundation and are most effective run together
How we deliver AI Search Visibility (GEO)
The same order, every engagement — because the sequence matters.
- 01
AI visibility audit
We test your brand across ChatGPT, Perplexity, Google AI Overviews, and Gemini using category, problem, and comparison queries. We document what's being said, how accurately, and how you compare to the competitors AI tools are recommending instead.
- 02
Entity & authority gap analysis
Using Ahrefs and structured data analysis, we map the trust signals your site has vs. what cited brands in your category possess — backlink quality, schema completeness, brand entity consistency, and content authority depth.
- 03
Content restructuring for AI extraction
Key pages rewritten or restructured to include answer-ready passages, clear entity definitions, specific factual claims, and FAQ sections designed for extraction. AI systems cite content that directly answers questions — we make yours do that.
- 04
Structured data & citation building
Schema.org markup implemented where missing or misconfigured. Brand entity signals audited for consistency. Digital PR angles identified to build the kind of third-party citations that strengthen AI trust signals.
- 05
Monthly monitoring & iteration
AI visibility tested monthly across platforms. What improved, what regressed, and where competitor citation changed. Strategy adjusted based on observed AI behavior — not assumptions about how these systems work.
Tools we use to deliver this
Best-in-class tools, applied by practitioners who know what the data actually means.
ChatGPT
Primary AI answer surface testing and brand citation analysis
Perplexity AI
Citation-heavy AI search monitoring and source tracking
Google AI Overviews
AI Overview appearance tracking via Google Search Console
Authority Radar
Our proprietary monitoring layer — tracking brand authority signals, entity citations, and competitive gaps across AI and traditional search surfaces using Ahrefs data.
Google Search Console
AI Overview click data and brand query performance
Schema.org Validator
Structured data implementation and entity signal verification
Why 365Digital
We've been tracking AI citation behavior since before most agencies had heard of GEO.
- →We've studied how AI systems extract and cite content since AI Overviews launched — applying those findings to our own site and client sites in real time, not after the fact.
- →Our founder has been writing and advising on GEO since before most agencies added the term to their websites — we understand the nuance between what the AI search vendors say and what actually drives citations.
- →We treat GEO as an extension of SEO, not a separate discipline — the same trust signals that impress a search engine are what AI systems use to decide whose content to surface.
- →We test every GEO technique on 365digital.agency before recommending it to a client — our own AI citation profile is part of our ongoing QA process.
Results from this kind of work
Sample layout — real results pending
[SCREENSHOT: AI Search Visibility (GEO) case study — before/after metric]
[SCREENSHOT: AI Search Visibility (GEO) dashboard or workflow]
Choose a package or build a custom plan
All packages are monthly retainers. No lock-in contracts beyond the first month.
Starter
For brands new to AI visibility who want to understand and start improving their baseline.
- ✓AI visibility audit across 4 platforms (ChatGPT, Perplexity, AI Overviews, Gemini)
- ✓Content restructuring for up to 5 key pages
- ✓Schema & entity signal review
- ✓Monthly AI citation tracking report
- ✓Recommendations for next-priority improvements
Growth
For brands actively competing for AI citations in their category.
- ✓Everything in Starter
- ✓Content restructuring for up to 15 pages
- ✓2 new answer-ready content pieces per month
- ✓Full structured data implementation
- ✓Bi-weekly monitoring & citation alerts
- ✓Integration with existing SEO strategy
Authority
For businesses where AI citation is a core competitive differentiator.
- ✓Everything in Growth
- ✓Full content architecture restructuring
- ✓4 content pieces per month
- ✓Digital PR coordination for citation building
- ✓Real-time brand mention monitoring
- ✓Quarterly strategy review with competitive analysis
Need something more specific?
GEO strategy varies significantly by industry, competitive landscape, and which AI platforms matter most to your audience. Most clients benefit from a scoped engagement built around their specific situation.
Custom plans from USD $799 / month
Common questions
What's the difference between GEO and SEO?
+
SEO targets ranking in traditional search results. GEO (Generative Engine Optimization) targets being cited inside AI-generated answers from tools like ChatGPT, Google AI Overviews, and Perplexity. They share the same underlying trust signals but measure success differently. Most brands need both.
How do you measure AI visibility?
+
We test your brand against relevant category queries across ChatGPT, Perplexity, Google AI Overviews, and Gemini — tracking citation frequency, accuracy, sentiment, and how you compare to competitors. AI visibility isn't fully measurable through standard analytics tools yet, which is why structured manual testing is still part of the process.
Can GEO fix an AI tool citing outdated or negative information about us?
+
In many cases, yes. AI systems favor content that is current, authoritative, clearly structured, and cited by credible third parties. By strengthening those signals — through content restructuring, schema, and Digital PR — we can shift what AI tools surface as the most current and trustworthy source on your brand.
How quickly can AI citation improve?
+
Perplexity and Google AI Overviews update more frequently than ChatGPT. Generally, clients see measurable improvement in citation frequency and accuracy within 2–4 months of consistent GEO work.
Which AI platforms do you track?
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Our standard monitoring covers ChatGPT, Perplexity, Google AI Overviews, and Gemini. We can expand to other platforms (Claude, Copilot, etc.) depending on where your audience is most active.
Do we need to run GEO and SEO simultaneously, or can we start with just one?
+
GEO builds on the same content and authority foundation as SEO — so if your SEO foundation is weak, we'd typically address that first. But for brands with solid SEO who are losing consideration in AI answer surfaces, GEO can run as the primary focus. We'll recommend the right sequence based on your audit.
Related services
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