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Generative Engine Optimization structures content for AI citation rather than clicks. With AI Overviews reducing CTR by 34%, GEO is essential for visibility.

A comprehensive year-end review of SEO in 2025 – covering all Google algorithm updates, how AI reshaped search (SGE, AI Mode, zero-click), industry-specific SEO shifts in SaaS, e-commerce & local, plus expert predictions for success in 2026.