Core strength
Content Marketing
Content built to rank, get cited, and actually move someone from curious to convinced — not just to fill a publishing schedule.
Most content gets published. Very little of it actually ranks or gets cited.
Content that isn't mapped to real search intent sits unread. Content that isn't structured for AI extraction gets bypassed in favour of cleaner sources. And content published without a topical architecture behind it fails to build the authority that drives long-term organic growth. Good content marketing isn't about volume — it's precision: the right topics, the right depth, the right structure, on a cadence that compounds.
What's included
Topic cluster & keyword architecture
A content map that covers your core topics with genuine depth: pillar pages, supporting cluster content, and FAQ-targeted pieces — structured so every piece of content strengthens every other piece.
Competitor content gap analysis
Using Ahrefs and Semrush, we identify exactly which topics your competitors rank for that you don't — prioritized by traffic potential and buyer intent, not just search volume.
SEO & GEO-ready content production
Research-led, intent-matched content written for real readers and structured for both search engine rankings and AI extraction. Every piece maps to a keyword before a word is written — filler content doesn't leave this team.
Editorial calendar & publishing cadence
A realistic publishing schedule matched to your resources and goals — not an aspirational list that collapses by month two. Cadence is set by what's achievable, not what sounds impressive.
Content performance tracking & iteration
Monthly reporting on rankings, traffic, and engagement via Looker Studio. Content that doesn't perform gets revised or retired; what works gets expanded into a cluster. Publishing is the start, not the finish.
Is this the right fit?
Right for you if…
- ✓Your blog exists but drives almost no organic traffic — content has been published but never strategically planned
- ✓You're producing content regularly but competitors consistently rank above you despite similar material
- ✓You know what your customers search for but haven't mapped it into a proper content architecture
- ✓You need a content team that understands both SEO and AI visibility — not just good writing
- ✓A new service, product, or market needs supporting content that can rank from day one
Probably not a fit if…
- ✗Businesses that want blog posts written without a keyword and intent strategy behind them — that produces content, not results
- ✗Engagements where the client controls all editorial decisions without strategic input — content marketing requires real collaboration
How we deliver Content Marketing
The same order, every engagement — because the sequence matters.
- 01
Topic cluster & keyword architecture
Building a content map covering your core topics with depth: pillar pages establishing broad topical authority, cluster content targeting specific questions, FAQ pieces targeting featured snippets. Every piece is mapped before anything is written.
- 02
Competitor gap analysis
Ahrefs and Semrush analysis identifying which topics your top competitors rank for that you don't — sorted by traffic potential and buying intent. This becomes the content priority list for the first 3 months.
- 03
Editorial calendar
A realistic publishing schedule matched to your resources and goals. Mapped by topic cluster so every month's content strengthens the same area of authority rather than scattering across unrelated topics.
- 04
Content production
Research-led, intent-matched writing structured for search rankings and AI extraction. Headings for scannability, answer-ready passages for AI citation, factual depth for E-E-A-T signals — written for real readers, not content brief checkboxes.
- 05
Performance review & content refresh
Monthly reporting on traffic, rankings, and engagement. Content that doesn't move gets audited and revised. Content that performs well gets expanded into a full cluster.
Tools we use to deliver this
Best-in-class tools, applied by practitioners who know what the data actually means.
Ahrefs
Keyword research, topic gap analysis, and competitor content benchmarking
Semrush
Content gap analysis, topic research, and SERP feature tracking
Google Analytics 4
Content performance, engagement rate, and goal tracking
Google Search Console
Impressions, CTR, and ranking position tracking per piece
Looker Studio
Client-facing content performance dashboards
Why 365Digital
Content strategy from people who understand what actually ranks — not just what reads well.
- →We've built content strategies for B2B tech, professional services, e-commerce, and local businesses — understanding that depth, format, and cadence are radically different across categories.
- →Every piece of content we produce is mapped to a keyword and intent before writing begins — we don't write 'content', we build search assets.
- →We build around topical authority: covering a subject thoroughly and consistently outperforms publishing isolated posts on unrelated topics every time.
- →We structure all content for AI extraction — clear headings, answer-ready passages, specific factual claims — because the same structure that helps AI cite you also helps you rank.
Results from this kind of work
Sample layout — real results pending
[SCREENSHOT: Content Marketing case study — before/after metric]
[SCREENSHOT: Content Marketing dashboard or workflow]
Choose a package or build a custom plan
All packages are monthly retainers. No lock-in contracts beyond the first month.
Starter
For small businesses establishing their content foundation and first topic clusters.
- ✓Keyword & topic architecture (up to 20 topics)
- ✓2 long-form SEO articles per month
- ✓Monthly editorial calendar
- ✓Content performance report (GSC + GA4)
- ✓1 content revision per piece
Growth
For businesses ready to build topical authority and compete in their category.
- ✓Everything in Starter
- ✓4 long-form articles per month
- ✓Full topic cluster architecture
- ✓Competitor content gap analysis
- ✓Refresh of up to 4 existing pieces per month
- ✓Bi-weekly strategy calls
- ✓Looker Studio reporting dashboard
Authority
For competitive markets requiring comprehensive content coverage across multiple clusters.
- ✓Everything in Growth
- ✓8+ articles per month
- ✓Programmatic content planning
- ✓AI search optimization for all pieces
- ✓Digital PR angle identification per piece
- ✓Monthly editorial strategy review
Need something more specific?
Content output and cadence vary enormously by business. Most engagements are scoped after understanding your competitive landscape, existing content performance, and realistic publishing capacity.
Custom plans from USD $799 / month
Common questions
Do you write the content or just strategize it?
+
Both — full strategy and production, or strategy-only if you have an in-house writing team. Most clients start with both and shift toward strategy-only as their team's SEO literacy develops.
How do you make sure content actually ranks and doesn't just sit there?
+
Every piece is mapped to a keyword with validated search demand before writing begins. The content format is matched to the intent. After publishing, we track rankings and revise if a piece doesn't move within 90 days — stale content gets updated, not left to decay.
What types of content do you produce?
+
Long-form pillar pages, topic cluster articles, FAQ pages, comparison and 'best of' content, thought leadership pieces, and programmatic content for location or use-case variations. We don't do social media copy or ad creative — that's a different discipline.
How long before content starts generating organic traffic?
+
Newly published content typically takes 3–6 months to rank meaningfully on competitive keywords. Less competitive or long-tail queries can show movement in 4–8 weeks. Content built into a topic cluster compounds fastest — not isolated posts.
Can you work with our in-house writers?
+
Yes — we can run the keyword research, content briefs, and editorial strategy while your writers handle production. We review and optimize drafts before publishing to ensure they hit the SEO and structure requirements.
Do you produce content for AI search as well as traditional search?
+
Yes — every piece we produce is structured for AI extraction: answer-ready headings, specific factual claims, and FAQ sections designed to be cited. This is built into our production process, not an add-on.
Related services
Ready to see where you actually stand?
A free audit covers your current SEO health and where AI automation could realistically save you time — no generic sales pitch.