Trust & visibility
Reputation Management
What shows up when someone searches your name matters more than ever — including what AI tools repeat back about you when a prospect asks.
What AI says about your brand is now as important as what Google shows.
Reputation management used to mean handling Google reviews and pushing down a bad news article. Today it extends to what AI assistants say when a prospect asks about you. If ChatGPT or Perplexity describes your business with outdated, inaccurate, or unfavourable information — sourced from old reviews, competitor comparisons, or stale content — that's a reputation problem traditional review management alone won't fix.
What's included
Reputation audit
A full review of what appears when your brand is searched: Google reviews and star ratings, news articles, social mentions, AI tool descriptions, competitor comparisons, and any content that shapes how prospects perceive you before they reach your site.
Review generation strategy
A systematic, compliant process for requesting and collecting reviews from real customers at the right moments, across the right platforms. Volume and recency both matter — we build both without shortcuts that violate platform terms.
Negative content management
Where suppression is viable (through stronger, fresher, more authoritative content), we build it. Where removal is possible (factually incorrect content, platform violations), we pursue it. We're honest about which is realistic in each case.
Review response framework
A response strategy for both positive and negative reviews that builds trust rather than escalating tension. Templates calibrated to your brand voice — including how to handle unfair or fake reviews.
AI reputation monitoring
Monthly testing of how ChatGPT, Perplexity, Google AI Overviews, and Gemini describe your brand. Inaccurate or unfavourable AI descriptions are addressed through content strategy, not platform complaints.
Is this the right fit?
Right for you if…
- ✓A negative review, article, or piece of content is prominently visible when someone searches your brand name
- ✓Your review count is low or your rating doesn't reflect the quality of service you actually deliver
- ✓An AI tool describes your business inaccurately or recommends competitors when your name is mentioned
- ✓You're preparing for a fundraise, acquisition, or partnership where online reputation will be scrutinized
- ✓A past crisis or PR issue still appears in search results and continues to affect how new prospects perceive you
Probably not a fit if…
- ✗Anyone looking for guaranteed removal of negative content — that's rarely possible or sustainable
- ✗Businesses wanting to manufacture fake reviews or manipulate ratings — we only build genuine, compliant review profiles
How we deliver Reputation Management
The same order, every engagement — because the sequence matters.
- 01
Reputation audit
Full brand search review: what appears in Google results, what your review profiles look like across platforms, how AI tools describe you, and what competitors say about you in comparison content. This establishes the baseline everything else works from.
- 02
Review generation strategy
Designing the right touchpoints, request methods, and platform targeting for your business. A systematic approach that builds volume and recency compliantly — not a one-time push that spikes and drops.
- 03
Negative content strategy
For each piece of negative or inaccurate content: is suppression viable? Is removal possible? What stronger, fresher content can outrank or out-cite it? We work through these in priority order based on visibility and impact.
- 04
Response framework & implementation
Review response templates built around your brand voice. Guidance on which negative reviews to respond to publicly and how, plus a process for flagging and disputing reviews that violate platform terms.
- 05
Ongoing monitoring & AI reputation management
Monthly monitoring across review platforms, Google Alerts, and AI tools. Emerging issues flagged early. AI description accuracy reviewed and addressed through content updates when inaccuracies appear.
Tools we use to deliver this
Best-in-class tools, applied by practitioners who know what the data actually means.
Google Business Profile
Review management and local visibility monitoring
Google Alerts
Brand mention monitoring across the web
BrightLocal
Multi-platform review tracking and local SEO monitoring
Google Search Console
Brand query performance and search appearance data
ChatGPT & Perplexity
Manual AI reputation testing and description accuracy monitoring
Why 365Digital
Reputation management done honestly — building authority, not gaming systems.
- →We approach reputation work the sustainable way: genuine review volume, authoritative content, and honest suppression where viable — not tactics that work until a platform update reverses them.
- →We've helped businesses recover from review crises without inflaming the situation — because the response strategy matters as much as the content strategy.
- →We're transparent about what's realistic: suppression is often achievable, removal less so — and we say that upfront rather than over-promising.
- →AI reputation monitoring is part of every engagement — because what an AI assistant says about your business is something prospects now genuinely rely on.
Results from this kind of work
Sample layout — real results pending
[SCREENSHOT: Reputation Management case study — before/after metric]
[SCREENSHOT: Reputation Management dashboard or workflow]
Choose a package or build a custom plan
All packages are monthly retainers. No lock-in contracts beyond the first month.
Starter
For businesses that need a foundational review strategy and basic brand monitoring.
- ✓Reputation audit (first month)
- ✓Review generation strategy & request templates
- ✓Monthly review monitoring report (up to 3 platforms)
- ✓Google Alert & brand mention setup
- ✓Response guidance for negative reviews
Growth
For businesses actively managing reputation across multiple platforms.
- ✓Everything in Starter
- ✓Active negative content suppression strategy
- ✓AI reputation monitoring (ChatGPT, Perplexity, AI Overviews)
- ✓Review response management (up to 30 reviews/month)
- ✓Monthly strategy call
- ✓Competitor reputation benchmarking
Authority
For brands where online trust is a core competitive and commercial asset.
- ✓Everything in Growth
- ✓Crisis response playbook
- ✓Digital PR for positive content building
- ✓AI citation correction strategy
- ✓Full platform review management (unlimited reviews)
- ✓Priority support & rapid response for emerging issues
Need something more specific?
Reputation challenges are often unique — a specific article, a platform pattern, or an AI tool inaccuracy that needs a targeted approach. We scope custom engagements based on the specific situation.
Custom plans from USD $799 / month
Common questions
Can you remove negative reviews or articles?
+
Sometimes — but we don't promise it. Reviews that violate platform terms can be flagged and often removed. Articles require the source to cooperate or a legal basis. In most cases, we focus on suppression: building stronger, more current, more authoritative content that outranks the negative material.
How do you generate more reviews ethically?
+
By building systematic ask-at-the-right-moment processes — post-delivery emails, SMS follow-ups, QR codes at service points — targeted to the platforms that matter most for your business. We never incentivize reviews or use review gating.
How long does reputation recovery take?
+
For review profile improvement, 3–6 months of consistent generation and response work typically makes a visible difference. For content suppression in search results, it depends on the authority of the negative content. AI reputation changes can appear faster, since some platforms update their retrieval indexes more frequently.
What if a competitor is posting fake negative reviews?
+
We can help document the pattern and submit policy violation reports to the relevant platforms. We can also build a strong, genuine review base that makes the fake reviews statistically insignificant.
Can you help with what AI tools say about my brand?
+
Yes — this is part of every reputation engagement. We test how your brand is described by ChatGPT, Perplexity, and Google AI Overviews, then work to shift inaccurate descriptions through content authority and structured data.
Do you handle crisis situations?
+
Our Authority package includes a crisis response playbook built before a crisis happens. If you're in an active crisis, we can scope an emergency engagement — the most effective crisis response is always faster when review volume, authoritative content, and monitoring are already in place.
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