Core strength
Search Engine Optimization (SEO)
Search engine optimization built the practitioner way — fixing what's actually broken first, then building the content and authority that compounds over time.
Search has fractured. One strategy no longer covers both channels.
Ten years ago, ranking on Google covered most of how people found businesses online. Today, a prospect might reach you through a traditional search result, a Google AI Overview, or a recommendation from ChatGPT or Perplexity — and each surface requires different signals. An SEO strategy that isn't accounting for how AI crawlers read and cite your site is already working at half capacity.
Two focused services under SEO
What's included
Technical SEO
A full crawl with Screaming Frog cross-referenced against Google Search Console data — every indexing gap, redirect chain, Core Web Vitals failure, and rendering issue logged and prioritized before any content work begins. The foundation that makes everything else work.
On-Page SEO
Content restructuring, heading hierarchy, internal linking with proper anchor context, and metadata written for both rankings and AI extraction. Pages optimized in priority order based on existing traffic potential and competitive gap.
Keyword & intent mapping
Research that maps what your target clients actually search at every stage of the buying journey — using Ahrefs and Semrush. Volume matters less than intent alignment; the keyword architecture is built around what converts, not just what gets clicks.
Content gap & expansion
A gap analysis against your top competitors shows exactly which topics your site is missing. New pages or rewrites are mapped against real search demand, not best guesses, and structured to serve both search engines and AI answer systems.
Ongoing audits & reporting
A Looker Studio dashboard connected to your GSC and GA4 shows what moved, what didn't, and why. Monthly check-ins drive the next sprint's priorities — we adjust based on data, not a fixed 12-month plan you can't deviate from.
Is this the right fit?
Right for you if…
- ✓You're getting site traffic but conversions don't match — you're ranking for the wrong intent
- ✓Google Search Console flags issues your team has never had time to address properly
- ✓You've hired an SEO agency before and got a jargon-filled report but no real ranking movement
- ✓A rebrand, new site, or migration is coming and you need existing rankings protected
- ✓Competitors rank above you despite your business offering the stronger product or service
Probably not a fit if…
- ✗Anyone who needs a guaranteed #1 ranking or overnight results — that's not how search works
- ✗Engagements shorter than 3 months — SEO compounds over time and needs runway to show results
How we deliver SEO
The same order, every engagement — because the sequence matters.
- 01
Technical baseline audit
We start by crawling your site with Screaming Frog and cross-referencing it against Google Search Console data. Every indexing gap, redirect issue, Core Web Vitals failure, and structured data error gets logged and prioritized before any content work begins.
- 02
Keyword & intent mapping
Using Ahrefs and Semrush, we map what your target clients actually search — at every stage of the buying journey. The keyword architecture is built around what converts, not just what drives volume.
- 03
On-page & structural optimization
Content restructuring, heading hierarchy, internal linking, and metadata written for both rankings and AI extraction. Pages are optimized in priority order based on existing traffic potential and competitive gap — highest-impact first.
- 04
Content gap & expansion
A competitor gap analysis identifies exactly which topics your site is missing. New pages or rewrites are mapped against real search demand and structured to satisfy both search engines and AI answer systems.
- 05
Monthly reporting & iteration
A Looker Studio dashboard connected to GSC and GA4 shows what moved, what didn't, and why. Monthly check-ins drive the next sprint's priorities — adjusted based on live data, not a fixed plan locked in at month one.
Tools we use to deliver this
Best-in-class tools, applied by practitioners who know what the data actually means.
Ahrefs
Backlink analysis, keyword research, and rank tracking
Google Search Console
Indexing coverage, search performance, and manual action monitoring
Google Analytics 4
Traffic behavior, goal tracking, and conversion analysis
Looker Studio
Custom client-facing reporting dashboards
Screaming Frog
Full technical site crawl and audit
Semrush
Competitor gap analysis and keyword intelligence
Why 365Digital
10+ years in search — not managing it from a dashboard.
- →Every recommendation we make is one we'd act on for our own site first. We've been doing this on our own properties for over a decade.
- →Founder-led engagement: you work with the person who's been in search since before AI Overviews existed — not a rotating account manager assigned to your account.
- →We've navigated every major algorithm shift — Panda, Penguin, Helpful Content Updates, Core Updates — and built approaches around what actually holds long-term.
- →We actively track how Google, ChatGPT, and Perplexity cite our own content to validate every technique we apply to client sites.
Results from this kind of work
Sample layout — real results pending
[SCREENSHOT: SEO case study — before/after metric]
[SCREENSHOT: SEO dashboard or workflow]
Choose a package or build a custom plan
All packages are monthly retainers. No lock-in contracts beyond the first month.
Starter
For small businesses and new sites establishing their search foundation.
- ✓One-time technical SEO audit (first month)
- ✓On-page optimization for up to 10 pages
- ✓Keyword mapping for core service/product pages
- ✓Monthly Google Search Console report
- ✓2 content recommendations per month
- ✓Email support
Growth
For growing businesses ready to compete seriously in their category.
- ✓Everything in Starter
- ✓On-page optimization for up to 30 pages
- ✓2 SEO-optimized content pieces per month
- ✓Competitor gap analysis
- ✓Bi-weekly strategy calls
- ✓Looker Studio reporting dashboard (GSC + GA4)
- ✓AI search visibility tracking
Authority
For competitive markets and larger sites that need full-coverage SEO.
- ✓Everything in Growth
- ✓Unlimited page optimization
- ✓4 SEO content pieces per month
- ✓Digital PR coordination for link acquisition
- ✓Custom schema & structured data implementation
- ✓Quarterly strategy review
- ✓Priority support & dedicated Slack channel
Need something more specific?
Not sure which package fits? We start with a discovery call to understand your specific goals, competitive landscape, and current search health — then build a strategy and scope around that, not the other way around.
Custom plans from USD $799 / month
Common questions
How is your SEO different from a generic agency?
+
We've spent 10+ years doing this hands-on, not managing it through a dashboard. Every recommendation is something we'd act on for our own site first — and because we're founder-led, the person who audits your site is the same person executing the strategy.
Do you handle both technical and content SEO?
+
Yes — Technical SEO and On-Page SEO are offered as focused services, but most clients benefit from both working together. Technical fixes create the ceiling; content and authority work pushes you toward it.
How long until we see ranking movement?
+
Technical fixes can show impact in weeks — indexing gaps resolved, Core Web Vitals improved. Content and authority-driven rankings typically take 3–6 months to compound meaningfully. We're transparent about timelines from day one.
What do you need from us to get started?
+
Read access to your Google Search Console and Google Analytics, plus a 30-minute discovery call to understand your goals and current setup. We handle the audit, strategy, and execution from there.
Do you offer a guarantee on rankings?
+
No — and any agency that does is either misleading you or targeting keywords with no competition. We guarantee our process is thorough, our reporting is honest, and we'll tell you directly when something isn't working and adjust. That's more valuable than a guaranteed position on a keyword nobody searches.
Can you work alongside our existing developer or in-house team?
+
Yes. We can operate as a standalone SEO team or integrate cleanly with your existing setup. For technical fixes, we provide developer-ready implementation briefs — or implement directly if we have the access.
Ready to see where you actually stand?
A free audit covers your current SEO health and where AI automation could realistically save you time — no generic sales pitch.